Apple has cut the number of iPhones it plans to build before the end of the year, according to the analyst group Pacific Crest. While the previous target was for 18 million iPhones to be made, Crest cites “supply chain channel checks” which indicates that Apple is ordering only 14 to 15 million units. If accurate, the move is not expected to hurt Apple, but rather its suppliers.
Crest also observes that the 8GB iPhone appears to be the most popular, something reflected in decreased inventory at AT&T stores throughout August and September. The drain on 8GB phones could represent an intentional strategy on Apple’s part, however, if the company intends to switch to 16 and 32GB capacities in the near future.
Tags: iphone