Last year Apple and NBC had a falling out over a dispute over the iTunes Store, with the television network reportedly pushing for more variable pricing. The feud boiled over when Apple announced it would stop selling NBC Universal shows through iTunes well ahead of the December 2007 expiration date for NBC’s iTunes contract. Apparently. Apple and NBC Universal have worked things out and the deal is back on, with Apple now advertising 65 million account holders in iTunes, the largest source for paid TV downloads anywhere.
NBC began its own efforts to market TV online, but after lackluster reception, the company is now ready to return to Apple and offer its content to the largest online market for video.
Apple also announced the availability of new HD TV content in iTunes, with new HD shows priced at $2.99 and existing quality TV remaining at $1.99. Unlike the HD movies available on Apple TV, HD TV shows will be viewable on any iTunes Mac or PC. NBC will be among those offering HD TV content.
Tags: itunes