Just 30 percent of people who buy an iPhone application actually use it the day after it was purchased, according to Pinch Media, which analyzed over 30 million downloads from Apple’s App Store. And the numbers plunge from there: after 20 days, less than 5 percent of those who downloaded an application are actively using it. The drop-off is worse for free applications.
Posts Tagged ‘apps’
Most iPhone Applications Go Unused
Saturday, February 21st, 2009Apple’s App Store Passes 20,000 App Mark
Thursday, February 12th, 2009According to tracking site Apptism, the App Store has passed the 20,000 app mark. The current count on the site reads 20,410 apps, but as site tracks both released and upcoming apps, the number may be a bit smaller—although only 10 apps are currently listed in the Previews section. Apple has yet to make an official announcement marking the occasion.
App Store Lessons: Taxes And App Store Earnings
Friday, January 30th, 2009If you’re waiting for Apple to send you a 1099 form for tax season, don’t. iTunes treats App Store earnings as commissions, not royalties. This means that you won’t be receiving a 1099 form in the mail for tax season and will need to report your own earnings and filing your own payments for any sums you have earned from App Store.
Many developers had erroneously assumed that since they had to fill out tax forms and submit their social security numbers/EIN as part of the App Store contract, Apple would be sending some kind of tax documentation at the end of the year. Instead, you will probably want to download your financial reports from iTunes Connect and use those figures for reporting your earnings. These figures are available by world region as month-by-month reports in a text-based, tab-delimited format.